What it is
The two most widespread CRMs in Russia. Both have APIs and webhooks, so leads from a site or a bot land in them without manual copying, and a deal status change can trigger notifications.
How we use it
An n8n workflow takes a lead from a bot, creates a deal in the CRM and appends a row to Google Sheets; on a status change the CRM itself messages the manager in Telegram.
Where a CRM integration helps a business
- Leads arrive in a Telegram bot or from the website and are copied into the CRM by hand, with typos, duplicates and losses.
- A manager learns that a deal has moved only when they open the CRM themselves.
- Part of the team works in the CRM and part in a familiar spreadsheet, and the data drifts apart.
How we use it
For a small business we connected a Telegram bot, Bitrix24 and Google Sheets through n8n:
- a message from the bot is split into fields and created as a record in Bitrix24;
- the same lead and its status are appended as a row to the sheet, for those who work there and as a fallback record;
- when a deal status changes, Bitrix24 calls an n8n webhook itself, and the workflow finds the responsible manager and messages them in Telegram;
- payment system events arrive at the same hub.
The systems are not connected directly; each talks only to n8n, so replacing one does not break the others. amoCRM connects the same way, since it also has an API and webhooks. CRM integrations are under Automation.
Common problems
- Manual copying creeps back. If even one lead channel is not connected, staff go back to copying by hand. In the audit we list every source of leads.
- Duplicates. The same lead from two channels creates two deals. The rules for merging them should be agreed in advance.
- The CRM is down. The spreadsheet stays as a fallback store, and the lead is not lost.
- Access keys. CRM tokens are stored in n8n, not in the workflow file; when moving to another server they are assigned again.
When you do not need it
If you get a few leads a week and one person runs the CRM, an integration will not pay off. And if no CRM has been chosen yet, first work out whether you need one: sometimes a spreadsheet and a bot are enough.