What it is
Service lines of a page that Telegram, Facebook and other messengers use to build a link card: an image, a title and a description. Without them a link looks like a bare address or a random piece of text.
How we use it
We set them on every page together with the title and description. On the studio site articles, glossary and section pages have their own card with an image, so a link sent in Telegram looks tidy.
Where it helps a business
- Links to the site are often forwarded in Telegram, WhatsApp, Facebook.
- You post links to articles and products in your channel or group.
How we use it
- On every page. The image, title and description for the card are set together with the search title and description.
- A proper image. On the studio site sections, articles and glossary terms get a tidy card with the logo rather than a random image from the page.
Common problems
- Wrong image size. The messenger crops it or does not show it at all.
- A stale preview. Messengers remember the card; after an edit it sometimes has to be refreshed with their tools.
- One card for the whole site. A product link looks like a link to the home page.
When you do not need it
Closed pages that nobody forwards need no preview.